Wednesday, August 11, 2010

Concierge Services Filling a Need


Concierge (N): a French caretaker of apartments or a hotel; lives on the premises and oversees people entering and leaving and handles mail and acts as janitor or porter. You've probably seen a movie that took place in a hotel and featured a doting concierge or doorman in the soldier type uniform, handled the luggage and made recommendations for where to dine.

Well just like chefs, who long ago were little more than indentured servants to royalty, the concierge has come a long way. Today the concierge has become an industry unto itself and considering the pace of life today along with the state of the economy, have never been more important. It's not just necessary to locate the desired service in the least amount of time, but making the right decision on WHICH service to utilize that will yield the desired results. This is what sets apart the mediocre service from the truly exceptional.

To the concierge service, contacts are everything. They live and die by the network of businesses with which they interact and recommend. One misstep or poor recommendation can mar the reputation and spread throughout the community they serve. Remember a person who appreciates your service may tell one or two in their network about your service, but a serious error can result in the client telling 10 or 20 about the poor service they received. One of our clients lives in a community that utilized the services of a particular concierge. We started interacting with their representative about 10 years ago. At that time he was working with approximately 10 households in this very exclusive community and his company's name was spreading fast. Ten years later we are still working with the residents, but his service was dismissed after one misstep. It started with one household and in short order he became persona non grata along with his company. Literally here today, gone tomorrow.

The services delivered can vary from procuring tickets to area attractions, to floral arrangements, auto detailing, limousine service and travel arrangements, event planning, to (my favorite) chef service and catering and many more. Their service is invaluable not only to the people who engage their service but to the companies they choose to utilize.

In the world of the Professional Concierge, it truly is "Who you know..."